Marketing Daily
Tuesday, August 30, 2011
  • Ford's Futurist, Sheryl Connelly, Talks Trends

    "Instead of a person saying they love the roar of the engine and horsepower, today people are saying give me the most fuel-efficient engine … Read the whole story

  • Best Buy, Sears, Target Lead In Cross-Channel

    "Two years ago, when we did this study, only a small percentage of retailers allowed customers to purchase an item online and return it … Read the whole story

  • SiriusXM Tries To Lure Back Listeners

    In a mailing that went out late last week, the New York-based satellite radio company is offering two free weeks (Aug. 30 - Sept. … Read the whole story

  • Study: Lottery Winners Would Continue To Clip

    "Overwhelmingly, 96% of the more than 23,300 respondents said that they would still use coupons if they struck it big in the lottery," said … Read the whole story

  • Tecate Gets Double Mileage From September

    The good news for fans and for Tecate is that the sponsorship involves both fights under Golden Boy Promotion's' "Star Power" event on HBO … Read the whole story

  • NASCAR Pushes College Marketing Efforts

    NASCAR is going on campus to recruit a new generation of potentially up-market fans. The racing circuit will look to a pair of "brand … Read the whole story