Top of The News
by Thom Forbes
Cheap chic has its price and, in Target's case yesterday, it was the viability of its website, which sputtered, wheezed and went on life support for most of the day … Read the whole story
HOSPITALITY
by Tanya Gazdik
Kathleen Coney, director, brand marketing, Fairfield Inn & Suites by Marriott, shares some insight with Marketing Daily about the brand's return to TV advertising … Read the whole story
COMMENTARY
by Paul Prisco
Here are three key ways you can leverage the power of ergonomics to connect with Baby Boomers in a relevant and meaningful way. Read the whole story
by Sarah Mahoney
A funny thing happened on the way to the fourth quarter: Instead of the gradually building economic recovery most retailers had been anticipating, lousy … Read the whole story
RESEARCH
by Karl Greenberg
Ace Metrix, which rated some 14 such Sept. 11-themed ads, found that Budweiser's ad featuring its Clydesdale horses was the most effective of all … Read the whole story
RESEARCH
by Karl Greenberg
According to Ipsos Mendelsohn, in 2010, 5% of affluent households owned an e-reader. This year, 14% own one. Last year, 33% owned a smartphone … Read the whole story
BEVERAGES
by Karlene Lukovitz
The "Wasting Water Is Weird" campaign, from Shelton Group in collaboration with the Environmental Protection Agency's WaterSense program, uses "Rip the Drip" -- a … Read the whole story
RESEARCH
by Aaron Baar
According to The NPD Group's monthly Economy Tracker survey, two-thirds of U.S. consumers believe the U.S. is headed for bad times (with 59% saying … Read the whole story