Marketing Daily
Tuesday, September 20, 2011
  • Netflix Spins Off DVD Service

    The name Qwikster was chosen because it refers to quick delivery. There are no new pricing changes. Some other things won't change, CEO Reed … Read the whole story

  • The Moment Of Truth On The Path To Purchase

    Type the term "moment of truth" into Google and you'll get a bazillion hits, most of them defining the term itself. Read the whole story

  • NASCAR Signs Trio Of Sponsors For Vegas Promo

    NASCAR is bringing back its "Send Me 2 Vegas" promotion, and Ford Motor Co., Coca-Cola and the Game Show Network are all on board … Read the whole story

  • New Owners Prep Marketing For VO5

    Alberto VO5's new owner says it will reposition the old haircare brand, with marketing and advertising expected to appear early next year. "Our intent … Read the whole story

  • Customer Experience Management: Extinction Bound?

    Customer experience management (CEM) is in danger of being "misunderstood into extinction," maintains Steven Walden, senior head of research and consulting for Beyond Philosophy. … Read the whole story

  • Ally Bank Launches 'People Sense' Campaign

    Ally Bank is launching its first new ad campaign in almost exactly one year. Creative centers on the concept of "people sense" -- or … Read the whole story

  • Automakers Increase Mobile Ad Spending

    Automakers are moving into the mobile media market, particularly with location-based programs. Mobile automotive display advertising increased 169% from 2009 to 2010. That's 33,277 … Read the whole story