Marketing Daily
Wednesday, September 21, 2011
  • Killing the 'King' Looks Positive For Burger King

    The new, much less edgy and teen-oriented creative approach has been second-guessed by some in the industry. However, as Technomic President Ron Paul has … Read the whole story

  • Five Steps To Reputation Management

    Remember when your grade school principal used to threaten you with the idea that your transgressions would go on your "permanent record?" Read the whole story

  • Van Heusen, GQ, ESPN Ask Men To Step Up Their Style

    In the hopes that it can encourage American men to pull up their pants and ditch their XXL t-shirts, Van Heusen is introducing an … Read the whole story

  • Zipcar Taps Levy For Humorous Take On Urban Life

    Car share company Zipcar has tapped comedian Dan Levy for a video series central to a social media push to promote the Boston-based service … Read the whole story

  • Customer Satisfaction With Computers Is Unchanged

    "A leveling out is obviously not a change," Forrest Morgeson, ACSI's director of research, tells Marketing Daily. "Obviously for all customers and the industry, … Read the whole story

  • WKSU Folk Festival Campaign: It's Not Your Grandfather's Folk

    The key to getting college students interested in music that falls, broadly, under the banner of "folk" probably isn't that different than trying to … Read the whole story