The new, much less edgy and teen-oriented creative approach has been second-guessed by some in the industry. However, as Technomic President Ron Paul has … Read the whole story

In the hopes that it can encourage American men to pull up their pants and ditch their XXL t-shirts, Van Heusen is introducing an … Read the whole story

Car share company Zipcar has tapped comedian Dan Levy for a video series central to a social media push to promote the Boston-based service … Read the whole story

"A leveling out is obviously not a change," Forrest Morgeson, ACSI's director of research, tells Marketing Daily. "Obviously for all customers and the industry, … Read the whole story

The key to getting college students interested in music that falls, broadly, under the banner of "folk" probably isn't that different than trying to … Read the whole story