Marketing Daily
Monday, September 26, 2011
  • Existence Precedes Essence In Toyota Yaris Campaign

    The effort for Toyota Yaris focuses on the vehicle's essence. "Yaris," says the campaign frontispiece, "It's a car." The campaign features a Web site, … Read the whole story

  • Don't Take Social Media For Granite

    The topic was igneous rock. Sitting atop the lecture hall, I was delighted to see my tuition payments at work this particular parents' weekend. Read the whole story

  • Lunch Behaviors Can Vary Significantly By Generation

    Millennials are the heaviest users of restaurants/foodservice options at lunch, but they're also the most likely age group to rely on "value" items for … Read the whole story

  • Pull Yourself Out Of The Spam Can

    No wonder email users view the contents of their inbox with a "guilty until proven innocent" attitude. What's a well-meaning Internet marketer to do? Read the whole story

  • Study: Make Way For Winter Holiday Markdowns

    While retail executives are looking for modest growth this holiday season, they're also bracing themselves for more last-minute markdowns, as consumers fret about the … Read the whole story

  • Audi A6 Takes Over Jersey City In FX Original TV Series

    Audi, which launched its campaign for the A6 this month with creative that shows the roads as they really are, is now focusing on … Read the whole story

  • Crowne Plaza Hotels Tees Off With Nike Golf Pro

    Guests at IHG's Crowne Plaza Hotels & Resorts can earn Nike golf equipment and a chance to perfect their swing with PGA golfer Stewart … Read the whole story