Top of The News
by Thom Forbes
It's a sad day if you remember tail fins, "Bonanza" and hula-hoops. Kodak, the company that brought us boxes full of memories of backyard birthday parties and second cousins whose … Read the whole story
FOOD
by Karlene Lukovitz
In a perhaps-inevitable latest iteration of marketers' use of '60s and '70s culture to woo Baby Boomers to food products with digestive and other … Read the whole story
COMMENTARY
by
These four mantras illustrate how branding patterns shape consumer behavior. Read the whole story
RETAIL
by Sarah Mahoney
It's no secret that Under Armour is gunning for Nike, nor that it considers women to be one of its primary growth markets. But … Read the whole story
COMMENTARY
by Bob McCurdy
Bob Pittman's speech at The Radio Show in Chicago expertly outlined all of the reasons why radio remains a vibrant and vital medium. Read the whole story
PACKAGED GOODS
by Aaron Baar
"People's music tastes vary. But one thing we hope most people will agree with: whatever you're listening to, when you mix in the Energizer … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Chrysler is launching a program one typically associates with either very high-end cars, custom-production programs for vehicles like Corvette, niche vehicles with a certain … Read the whole story
PACKAGED GOODS
by Tanya Gazdik
"While woman are a primary purchaser, that's only one part of the story as to why Sharpie got involved with City of Hope," Sally … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Ford is hoping a new website will help people "get" Sync, its multifarious voice-activated, in-vehicle connectivity system. The site is meant both to give … Read the whole story
by Mark Walsh
As the second season for Verizon's NFL Mobile app gets underway, both sides say the partnership has gotten off to a strong start, with … Read the whole story