Marketing Daily
Friday, September 30, 2011
  • Adidas Finds Basketball Game Must Go On

    With the NBA season already delayed (and unlikely to start anytime soon) thanks to a labor dispute, Adidas is prepping a new marketing campaign … Read the whole story

  • Will A Zero-Packaging Concept Succeed?

    It's easy to passionately embrace an idea that's a cultural hot button issue. It's equally important to stand back and look at things rationally. Read the whole story

  • Neiman Marcus Preps Foursquare Challenge

    Neiman Marcus will hide 15 Nancy Gonzalez clutches (which retail for about $1,400) in secret locations throughout its stores nationwide between noon and 4 … Read the whole story

  • Old School Media Is Still Relevant, For Now

    For all the funerals planned and obituaries written for traditional journalism -- those things called newspapers, magazines, broadcast television, oh, and radio -- one … Read the whole story

  • 'Got Milk?' Goes Peanuts For Halloween

    A seasonal "Got Milk?" campaign from the national Milk Processors Education Program (MilkPEP) is bringing Charlie Brown, Lucy, Snoopy and Schroeder together in a … Read the whole story

  • Online Ad Revenue Is Breaking Records

    Someone's making Googles of money in the ad business this year. Online ad revenues in the first half of 2011 more than doubled versus … Read the whole story

  • Chrysler's Fiat Brand Ties Into SEMA

    Chrysler's Fiat brand is heading to Las Vegas. The division is promoting the 500 at the Specialty Equipment Market Association (SEMA) annual convention as … Read the whole story