Marketing Daily
Friday, October 7, 2011
  • AUTOMOTIVE
    Mercedes Sponsorship Good Deal At The Right Time
    by Karl Greenberg

    In a first-ever naming rights deal for Mercedes-Benz USA, and the first time the Louisiana Superdome has had a title sponsor, the luxury automaker … Read the whole story

  • COMMENTARY
    Reese's Perfect For Rieses: Less Is More
    by Martin Bishop

    You'd expect Apple and Facebook to be on a list of fastest-growing brands. But would you expect such a list to include Hershey's Reese's? Read the whole story

  • RETAIL
    Sturdy September Sales Encourage Stores
    by Sarah Mahoney

    Consumers ignored the scary headlines and handwringing and went clothes shopping anyway in September, creating solid sales gains for the nation's biggest retailers. Spurred … Read the whole story

  • COMMENTARY
    Make Social Media Relationships Profitable
    by Mathieu Hannouz

    Just when brands think they have social media figured out, Facebook goes and shakes things up again. Read the whole story

  • RESEARCH
    Survey: Online Coupon Users Spend More
    by Aaron Baar

    According to a new survey of consumers conducted by Forrester Consulting (commissioned by online coupon company WhaleShark Media), active coupon users reported spending more … Read the whole story

  • CONFERENCE
    Samsung, 24 Hour Fitness On Olympics Social
    by Karl Greenberg

    Tony Wells, CMO of 24 Hour Fitness, understands that it no longer makes sense for a company, especially one with a relatively small budget … Read the whole story

  • RESTAURANTS
    Whataburger: TV Part Of Major New Campaign
    by Karlene Lukovitz

    The fast-casual chain's campaign -- to span television, radio, outdoor and online advertising, public relations and social media -- will include separate, parallel Spanish-language … Read the whole story