Marketing Daily
Tuesday, October 11, 2011

Top of The News

The Long Trip From Yummy To Good For You
by Thom Forbes

General Mills has been trying to cut down on the amount of bad-for-you stuff in its product for six years now and has come to realize there's only so far … Read the whole story

  • ENTERTAINMENT
    Netflix's Qwikster Over Before It Starts
    by Tanya Gazdik

    Barbara Apple Sullivan, founder and managing partner of brand engagement firm Sullivan NYC, says has Netflix made the right marketing decision to recombine its … Read the whole story

  • RETAIL
    CMOs Failing On Customer Obsession
    by Sarah Mahoney

    Just as 95% of people believe they are above-average drivers, plenty of companies think they put customers first. Most are fooling themselves, says Chris … Read the whole story

  • AUTOMOTIVE
    Mitsubishi Electrifies Normal
    by Karl Greenberg

    Mitsubishi is promoting its first electric car in the U.S. market -with a regional campaign that involves Normal, Ill., where the company has had … Read the whole story

  • SPORTS
    Tools, Soda, Insurance Look To Emerging Markets
    by Karl Greenberg

    Executives from Pepsi, Black & Decker, and Travelers held forth about marketing to Hispanics and women as part of a panel in the latter … Read the whole story

  • COMMENTARY
    Is It Really All About Results?
    by Bob McCurdy

    It might sound like an odd question but we're beginning to wonder. We all recognize that there are "good reasons" and "real reasons" that … Read the whole story