Marketing Daily
Wednesday, October 12, 2011
  • Volvo Back For More Vampires And Young Love

    Volvo, which has had a product integration presence in three of the "Twilight" movies, is back in the latest of the films, "Breaking Dawn, … Read the whole story

  • CMOs On Social Media: Do As I Say

    Top marketers from around the world and across industries recognize the growing importance of social media in their jobs, but they're not necessarily following … Read the whole story

  • Walmart, Target Losing Out To Amazon This Holiday

    Looks like people are more eager for online deals than ever, and this holiday, Walmart and Target may be among the biggest losers, reports … Read the whole story

  • Norwegian Cruise Line Returns To TV

    The national campaign, which broke Oct. 10, features the tagline "Cruise Like a Norwegian." One 30-second and two 15-second spots are running during prime … Read the whole story

  • Clairol A 'Perfect Fit' For SAY's xoJane

    As part of a tripartite marketing program for the fourth quarter with one theme per month, Procter & Gamble's Clairol brand, is making October … Read the whole story

  • Ben & Jerry's Posts Support For Wall St. Protesters

    "We have provided support to citizens' efforts to rein in corporate money in politics, we pay a livable wage to our employees, we directly … Read the whole story

  • FTC: Limit Food Marketing Guidelines To Kids Under 12

    In a Congressional hearing Oct. 12, David Vladeck, director of the FTC's Bureau of Consumer Protection, will present changes to the Interagency Working Group's … Read the whole story

  • Brands Spending Less To Advertise On Facebook

    Now the good news -- for Facebook, anyway. Advertisers on Facebook saw an 18.5% improvement in click-through rates in the third quarter in the … Read the whole story

  • IPhone 4s-teve: There Was No App For That

    It's unfortunate that for all the hype, "The Jesus Phone" -- or its latest upgrade -- couldn't do more to help its creator. Read the whole story