Marketing Daily
Wednesday, November 9, 2011
  • Buick Hits NapaValley With 'Tweet House'

    Where better to take this positioning and a vehicle like the Enclave than California's Napa Valley, and its "Sideways"-style vineyard road-trip culture. Buick is … Read the whole story

  • Gen Y Giving, Using More Electronics This Year

    American Express reports that the average consumer will spend $831 on gifts this season, $121 more than last year. But among "young professionals," which … Read the whole story

  • Enterprise Launches QR Code Effort With Mazda

    The "OnRamp" program is the first of its kind, the St. Louis-based rental car company claims, and has the potential to reach up to … Read the whole story

  • Methamphetamine Project Offers Teens The Facts

    A new marketing campaign intended to warn teens about the dangers of methamphetamine use speaks directly to them, providing direct and useful information, through … Read the whole story

  • Coca-Cola, 7-Eleven Launch 'Snowball Effect' App

    In the latest extension of The Coca-Cola Company 's "Arctic Home" campaign - aimed at upping its soda brands' fall/winter sales through a cause-related … Read the whole story

  • African-Americans Are Hybrid Vehicle Opportunity

    Research firm Mintel says 12.5% of African-Americans own a hybrid or electric vehicle; 36% would be "most interested" in buying a hybrid or electric … Read the whole story

  • Why The New Facebook Changes Matter

    Once you understand the ins and outs of the features, you'll appreciate the impact. Here's a quick guide to four new features that are … Read the whole story