Marketing Daily
Tuesday, November 15, 2011
  • Ford Partners With Zynga For Escape

    In a first for Ford and perhaps a first for the industry, the Dearborn, Mich.-based automaker will introduce a new vehicle through a social … Read the whole story

  • AmEx Super-sizing 'Small Biz Saturday'

    Okay -- the 89 million Americans who plan to shop at a local retailer the Saturday after Thanksgiving are petite potatoes compared to the … Read the whole story

  • '12 Trends: Custom Taters, Exotic Ice Cream

    How are restaurant chefs planning to surprise and delight diners next year? Many of the leading trends are unusual twists on old favorites, or … Read the whole story

  • Hill's Pet Nutrition Garners Satisfied Customers

    Overall, pet food buyers are not satisfied with their purchases, according to the American Customer Satisfaction Index. Customer satisfaction in the category slips for … Read the whole story

  • Honda And Acura Mock Holiday Convention

    Honda and sibling Acura are poking fun at holiday convention and extravagance, respectively, in their year-end campaigns, which offer up incentives and deals to … Read the whole story

  • NPD: Smartphone Prices Are Dropping

    "There's money being left on the table," Rubin tells Marketing Daily. "Retailers have an opportunity to make up revenue from these accessories. There's a … Read the whole story

  • Christmas Creep: Backlash Brewing?

    Not hardly. Expect to see more of it: It seems to work. A new study from YouGov BrandIndex reports that the creep is so … Read the whole story

  • What Are People Talking About In Social?

    When Citi Field opened in New York, it represented new hope for New York Mets fans and new marketing opportunities for sponsors. Read the whole story

  • Get Your Marketing Analytics Game On

    What is meant by analytics, what do we need to be successful with analytics, and how can Marketing use analytics? Read the whole story