Marketing Daily
Thursday, November 17, 2011

Top of The News

Google Gets Down With Music In The Cloud
by Thom Forbes

After a year of convincing music moguls to get on their cloud, Google finally queued up the music yesterday with an exclusive offer on some Rolling Stone concert bootlegs and … Read the whole story

  • RETAIL
    Speedy Santas: Half Of Us Are Already Shopping
    by Sarah Mahoney

    Retailers' efforts to woo early-bird holiday shoppers are paying off, according to the latest polling data from the National Retail Federation, with 51.4% of … Read the whole story

  • BEVERAGES
    Pepsi Changes View Of TV Advertising
    by Steve McClellan

    The 30-second TV spot is far from dead -- but the time has come to stop thinking about TV ads as stand-alone messages. Rather, … Read the whole story

  • AUTOMOTIVE
    Monturo: Volvo's Human Positioning Broadens Appeal
    by Karl Greenberg

    Richard Monturo is also behind the wheel of the company's efforts to build its share of the luxury market worldwide. He tells Marketing Daily … Read the whole story

  • MEDIA
    NBCU Taps Shea As CMO For Special TV, Marketing Efforts
    by Wayne Friedman

    Former DreamWorks and MTV Networks executive John Shea will be executive vice president and chief marketing officer for NBCUniversal's Entertainment & Digital Networks and … Read the whole story

  • BEVERAGES
    Corona Brings Back Longtime Holiday Spot
    by Tanya Gazdik

    Crown Imports LLC's Corona Extra and Corona Light are bringing back their Feliz Navidad holiday promotion, including the long-running "O'Tannenpalm" TV spot. The TV … Read the whole story

  • RESEARCH
    Online Holiday Shopping Holding Steady
    by Karl Greenberg

    The Shoppers Trend Report (STR), which identifies retail purchase patterns and consumer trends leading up to the holiday shopping season, shows an 82% year … Read the whole story

  • COMMENTARY
    The Truth About Internet Radio
    by Mike Carson

    With the public offering of Pandora and the recent U.S. launch of European music darling Spotify, a great deal of media attention is focused … Read the whole story

  • COMMENTARY
    Holiday Sales: Consumer Strategies
    by Robert Passikoff, Op-Ed Contributor

    Retailers will have to provide even greater value this holiday season if they want their share of the small projected increase in holiday spending. Read the whole story