Marketing Daily
Thursday, November 17, 2011
  • Speedy Santas: Half Of Us Are Already Shopping

    Retailers' efforts to woo early-bird holiday shoppers are paying off, according to the latest polling data from the National Retail Federation, with 51.4% of ... Read the whole story

  • Pepsi Changes View Of TV Advertising

    The 30-second TV spot is far from dead -- but the time has come to stop thinking about TV ads as stand-alone messages. Rather, ... Read the whole story

  • Monturo: Volvo's Human Positioning Broadens Appeal

    Richard Monturo is also behind the wheel of the company's efforts to build its share of the luxury market worldwide. He tells Marketing Daily ... Read the whole story

  • NBCU Taps Shea As CMO For Special TV, Marketing Efforts

    Former DreamWorks and MTV Networks executive John Shea will be executive vice president and chief marketing officer for NBCUniversal's Entertainment & Digital Networks and ... Read the whole story

  • Corona Brings Back Longtime Holiday Spot

    Crown Imports LLC's Corona Extra and Corona Light are bringing back their Feliz Navidad holiday promotion, including the long-running "O'Tannenpalm" TV spot. The TV ... Read the whole story

  • Online Holiday Shopping Holding Steady

    The Shoppers Trend Report (STR), which identifies retail purchase patterns and consumer trends leading up to the holiday shopping season, shows an 82% year ... Read the whole story

  • The Truth About Internet Radio

    With the public offering of Pandora and the recent U.S. launch of European music darling Spotify, a great deal of media attention is focused ... Read the whole story

  • Holiday Sales: Consumer Strategies

    Retailers will have to provide even greater value this holiday season if they want their share of the small projected increase in holiday spending. Read the whole story