Top of The News
by Thom Forbes
For a while there, Volkswagen seemed to be one of those brands sputtering along on the fumes of its glory days. Think Small and carry a big marketing wallop from … Read the whole story
FINANCIAL SERVICES
by Karl Greenberg
Making the changes that allowed the company to become more humane meant sailing into a stiff headwind. Although Zurich Financial was founded something like … Read the whole story
COMMENTARY
by Alexa Raad
In this rapidly changing world of the digital marketing landscape, chief marketing officers need timely notification of relevant issues and balanced information to make … Read the whole story
RETAIL
by Sarah Mahoney
Nine out of 10 online retailers are offering special deals Thanksgiving weekend, with 51% offering specials that are specific to Thanksgiving, and 80% linking … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Chrysler is once again importing Detroit into an NFL ad buy. On Thanksgiving Day, during which the Motor City will host the NFL game … Read the whole story
FINANCIAL SERVICES
by Tanya Gazdik
A TV spot breaking Nov. 22 features a family devising their holiday game plan to accommodate guests. Bringing in equal parts of empathy and … Read the whole story
ELECTRONICS
by Aaron Baar
According to a survey of more than 3,000 North American consumers by ChangeWave Research, Amazon's new tablet entry, the Kindle Fire, is likely to … Read the whole story
FOOD
by Karlene Lukovitz
Half of home cooks cite the desire for a healthier diet as an important motivation, saying that home-cooked food is generally healthier than either … Read the whole story
APPAREL
by Sarah Mahoney
With young men's passion for classic kicks still going strong, it makes sense that the ads used to sell them are getting more love, … Read the whole story