Marketing Daily
Tuesday, November 22, 2011

Top of The News

VW Picking Up Speed En Route To No. 1 Slot
by Thom Forbes

For a while there, Volkswagen seemed to be one of those brands sputtering along on the fumes of its glory days. Think Small and carry a big marketing wallop from … Read the whole story

  • FINANCIAL SERVICES
    Zurich Financial CMO Arun Sinha Talks Turkey
    by Karl Greenberg

    Making the changes that allowed the company to become more humane meant sailing into a stiff headwind. Although Zurich Financial was founded something like … Read the whole story

  • COMMENTARY
    Are CMOs In The Dark About TLDs?
    by Alexa Raad

    In this rapidly changing world of the digital marketing landscape, chief marketing officers need timely notification of relevant issues and balanced information to make … Read the whole story

  • RETAIL
    Stores Pulling Out Stops For Cyber Monday
    by Sarah Mahoney

    Nine out of 10 online retailers are offering special deals Thanksgiving weekend, with 51% offering specials that are specific to Thanksgiving, and 80% linking … Read the whole story

  • AUTOMOTIVE
    Chrysler Picks Older Poet This Time
    by Karl Greenberg

    Chrysler is once again importing Detroit into an NFL ad buy. On Thanksgiving Day, during which the Motor City will host the NFL game … Read the whole story

  • FINANCIAL SERVICES
    Coldwell Banker Focuses On Crowded Holidays
    by Tanya Gazdik

    A TV spot breaking Nov. 22 features a family devising their holiday game plan to accommodate guests. Bringing in equal parts of empathy and … Read the whole story

  • ELECTRONICS
    Apple, Amazon Leading Tablet Race
    by Aaron Baar

    According to a survey of more than 3,000 North American consumers by ChangeWave Research, Amazon's new tablet entry, the Kindle Fire, is likely to … Read the whole story

  • FOOD
    Healthier Diet Is One Big Home-Cooking Driver
    by Karlene Lukovitz

    Half of home cooks cite the desire for a healthier diet as an important motivation, saying that home-cooked food is generally healthier than either … Read the whole story

  • APPAREL
    Vintage Sneaks Spur Love For Vintage Ads
    by Sarah Mahoney

    With young men's passion for classic kicks still going strong, it makes sense that the ads used to sell them are getting more love, … Read the whole story