The project was a logical next step for the brand, which hired Alyson ("How I Met Your Mother") Hannigan as a brand ambassador last … Read the whole story

Ad tracking firm Ace Metrix says there are more than 150 new ads, but the reception from U.S. consumers this quarter to those car-as-gift … Read the whole story

Orabrush is the third most-subscribed sponsor channel on YouTube, behind only Old Spice and Apple, which is fine with the company's CEO, Jeff Davis, … Read the whole story

The average American's diet meets most of the nutritional guidelines recommended in the U.S. Dept. of Agriculture's MyPlate only seven days out of a … Read the whole story

December 12, known as "Green Monday" (the second Monday in December when online spending has historically tended to peak), reached $1.13 billion in spending, … Read the whole story

According to three years of research conducted by marketing consultancy Partners + Simons, only 23% of print and radio advertising from insurance companies was … Read the whole story