Top of The News
by Thom Forbes
Whither T-Mobile USA, now that AT&T did the expected and dropped it's $39 billion bid for the No. 4 U.S. wireless carrier? Read the whole story
RESEARCH
by Aaron Baar
"We asked ourselves, 'How do we stand out in a crowded holiday market, and how can we create something that's truly ownable?'" Debra Chesterton, … Read the whole story
COMMENTARY
by Len Stein
When considering gamification-based marketing, remember these rules. Read the whole story
FINANCIAL SERVICES
by Tanya Gazdik
With continuing media and regulatory scrutiny, respondents admit there is a need for greater customer reassurance. They recognize the need to use new digital … Read the whole story
COMMENTARY
by Dave Scott
With an average tenure of 22.9 months, today's CMO is one position that struggles to stay employed consistently. The problem lies largely in CMOs' … Read the whole story
SPORTS
by Karl Greenberg
Emilio Collins, SVP of global marketing partnerships for the NBA, says that a lot of sponsorship-signing activity is happening late and fast partly because … Read the whole story
RETAIL
by Sarah Mahoney
With extended hours, stores like Macy's and Toys R Us are staying open around the clock, hoping to cash in on the $278 each … Read the whole story
RESEARCH
by Karlene Lukovitz
Traditional American life-plans and aspirations, family makeup and male/female roles are increasingly irrelevant to much or most of the population. Shopping behaviors have been … Read the whole story
AUTOMOTIVE
by Karl Greenberg
The Jeep brand is offering a trip to "2012 Winter X Games 16" in a 2012 Jeep Wrangler Arctic edition. The social-media campaign, called … Read the whole story