Top of The News
by Thom Forbes
Just as it has been steadily, almost stealthily, gaining share over the years, the news about Wendy's imminent overtaking of Burger King as the No. 2 burger and fries purveyor … Read the whole story
APPAREL
by Sarah Mahoney
"We are big fans of Tim Tebow and wanted to leverage his success and create awareness for younger consumers," Jockey CMO Dustin Cohn tells … Read the whole story
COMMENTARY
by Riley Gibson
Every agency executive knows that consumer insight is key, but the way most go about getting this information is far from efficient. Read the whole story
AUTOMOTIVE
by Karl Greenberg
General Motors' OnStar security, communications, and navigation service has been moving away from its roots as an installed product only on new GM vehicles. … Read the whole story
COMMENTARY
by Andy Crestodina
I am in the middle of 1,000+ conversations per year about marketing - its past, present and future. Based on these conversations and experience, … Read the whole story
FINANCIAL SERVICES
by Tanya Gazdik
Major League Fishing offers made-for-television events that aim to be more exciting and dramatic than conventional bass fishing tournaments. By using real-time leaderboards in … Read the whole story
FOOD
by Karlene Lukovitz
Garlic Jim's -- a new, gluten-free retail frozen pizza line from the restaurant chain of the same name -- is using unique, humorous packaging … Read the whole story
FINANCIAL SERVICES
by Aaron Baar
Most respondents to the survey said they still prefer to use a computer or bank in a branch. Nearly two-fifths of those respondents said … Read the whole story
AUTOMOTIVE
by Karl Greenberg
The interactive racing game called "Hyundai Racing" appears on the Times Square video billboard it has on long-term lease. The game is linked to … Read the whole story
APPAREL
by Sarah Mahoney
"We're using digital to change everything about the product creation process," Mark Parker, president/CEO, says in a conference call that was also webcast. Not … Read the whole story