Marketing Daily
Thursday, December 22, 2011
  • Jockey Bets $1 Million On Tebow, Super Bowl

    "We are big fans of Tim Tebow and wanted to leverage his success and create awareness for younger consumers," Jockey CMO Dustin Cohn tells … Read the whole story

  • The Lean Agency

    Every agency executive knows that consumer insight is key, but the way most go about getting this information is far from efficient. Read the whole story

  • Q&A: Nick Pudar On OnStar's Opps, Apps

    General Motors' OnStar security, communications, and navigation service has been moving away from its roots as an installed product only on new GM vehicles. … Read the whole story

  • 3 Marketing Mega Trends For 2012

    I am in the middle of 1,000+ conversations per year about marketing - its past, present and future. Based on these conversations and experience, … Read the whole story

  • GEICO Partners With MLF, Outdoor Channel

    Major League Fishing offers made-for-television events that aim to be more exciting and dramatic than conventional bass fishing tournaments. By using real-time leaderboards in … Read the whole story

  • Retail Pizza Launch Celebrates Gluten-Free

    Garlic Jim's -- a new, gluten-free retail frozen pizza line from the restaurant chain of the same name -- is using unique, humorous packaging … Read the whole story

  • People Warming To Mobile Banking Idea

    Most respondents to the survey said they still prefer to use a computer or bank in a branch. Nearly two-fifths of those respondents said … Read the whole story

  • Hyundai Launches Times Square Racing Game

    The interactive racing game called "Hyundai Racing" appears on the Times Square video billboard it has on long-term lease. The game is linked to … Read the whole story

  • Social Media Brings Nike 'Closer Than Ever'

    "We're using digital to change everything about the product creation process," Mark Parker, president/CEO, says in a conference call that was also webcast. Not … Read the whole story