Top of The News
by Thom Forbes
How does a product recover from new reports that it is perhaps -- perhaps -- responsible for causing the death of a 10-day-old infant? That's a question facing Mead Johnson … Read the whole story
FOOD
by Karlene Lukovitz
The brand is encouraging fans to create individually customized package designs using an infographics app that draws on information from the user's Facebook profile … Read the whole story
COMMENTARY
by Steven Horn
We've seemingly skipped over the feel-good movies that usually become instant classics ("The Santa Claus," "Home Alone") and gone straight to blockbuster franchises with … Read the whole story
TRENDS
by Karl Greenberg
Cella Irvine, CEO of contextual ad firm Vibrant, says social media, mobile, data, video, and context will be critical areas defining where online advertising … Read the whole story
TRAVEL
by Tanya Gazdik
The campaign takes into account two trends: Consumers' desire for avoiding the hassles of air travel, as well as finding great value. Research shows … Read the whole story
ELECTRONICS
by Aaron Baar
The problem for most of the year, according to Andrew Eisner, director of content for consumer electronics site Retrevo.com, is that most tablet manufacturers … Read the whole story
SPIRITS
by Karl Greenberg
The brand's effort positions it as a whimsical, somewhat quirky spirit, whose botanical infusions (and positioning) take it out of the smoky old-boy's clubs … Read the whole story
COMMENTARY
by Peter Ghali
With new online channels emerging and the challenges they bring, marketers should review their 2011 initiatives to extract what worked -- and what didn't … Read the whole story