Marketing Daily
Tuesday, January 10, 2012
  • Nissan Wins Heisman With New Deal

    Besides getting Nissan involved with the trust's charitable efforts, the partnership lets the Franklin, Tenn.-based automaker bring the coveted trophy on tour to NCAA … Read the whole story

  • Tech, Food Brands Most Effective On TV During 2011

    Microsoft Kinect was the most effective television brand advertiser overall in 2011, based on achieving an average Ace Score of 619 over the 12 … Read the whole story

  • Hard Rock Hunts For Rising Rock Stars

    The grand prize of the contest, "Hard Rock Rising," includes performing at the 2012 Hard Rock Calling music festival in London's Hyde Park on … Read the whole story

  • It's All About Cars At NAIAS

    It's sports cars, sedans, coupes, supercars, big cars, little cars -- and about the only SUV getting the spotlight in a big way is … Read the whole story

  • Walmart Targets Bankless Tax Filers

    Walmart, which has been rapidly expanding its financial services offerings aimed at lower-income Americans, is readying a big push linked to looming tax season. … Read the whole story

  • Digital To Get Bigger Slice Of Ad Budget Pie

    With more people turning to online and digital sources for their entertainment and information, marketers will be investing more in the digital space on … Read the whole story

  • Predictions For 2012: Data Is Everywhere!

    Not, however, as the buzzword "flavor of the moment," but as a key component in all-digital ad activity. A few key predictions for 2012. Read the whole story