Marketing Daily
Thursday, January 26, 2012
  • JCPenney Redux: New Logo, Pricing -- And Ellen

    Speaking to an audience of investors, Johnson and new President Michael Francis, the former Target CMO wooed by Johnson back in October, say they ... Read the whole story

  • It's Time To Optimize Your Site For Mobile

    "[The mobile web] has hit the tipping point where it's essentially mainstream," Dan Laloggia, digital marketing manager of Walker Sands Communications, tells "Marketing Daily." ... Read the whole story

  • Pet Owners Shopping Around

    Pet product marketers and retailers might want to rethink their strategies due to an increasingly competitive marketplace, according to Packaged Facts. Read the whole story

  • Acura Lights Up Sundance

    Susie Rossick, brand manager of Acura National Advertising, tells Marketing Daily that the event is also a good sponsorship opportunity because it isn't overrun ... Read the whole story

  • Suzuki Goes Regional For Super Bowl

    This year, the automaker is doubling down, putting a much more elaborate -- some of them 60-second spots -- ad in 21 markets. Again, ... Read the whole story

  • USDA Releases New School Meals Nutrition Standards

    The new nutrition standards call for USDA-subsidized breakfasts and lunches to offer more fruits, vegetables and whole grains; serve only fat-free or low-fat milk; ... Read the whole story

  • Unlocking The Marketing Code

    Advances in analytics enable retailers to go beyond the basics in determining the effectiveness of their marketing. Read the whole story