Marketing Daily
Thursday, January 26, 2012
  • JCPenney Redux: New Logo, Pricing -- And Ellen

    Speaking to an audience of investors, Johnson and new President Michael Francis, the former Target CMO wooed by Johnson back in October, say they … Read the whole story

  • It's Time To Optimize Your Site For Mobile

    "[The mobile web] has hit the tipping point where it's essentially mainstream," Dan Laloggia, digital marketing manager of Walker Sands Communications, tells "Marketing Daily." … Read the whole story

  • Pet Owners Shopping Around

    Pet product marketers and retailers might want to rethink their strategies due to an increasingly competitive marketplace, according to Packaged Facts. Read the whole story

  • Acura Lights Up Sundance

    Susie Rossick, brand manager of Acura National Advertising, tells Marketing Daily that the event is also a good sponsorship opportunity because it isn't overrun … Read the whole story

  • Suzuki Goes Regional For Super Bowl

    This year, the automaker is doubling down, putting a much more elaborate -- some of them 60-second spots -- ad in 21 markets. Again, … Read the whole story

  • USDA Releases New School Meals Nutrition Standards

    The new nutrition standards call for USDA-subsidized breakfasts and lunches to offer more fruits, vegetables and whole grains; serve only fat-free or low-fat milk; … Read the whole story

  • Unlocking The Marketing Code

    Advances in analytics enable retailers to go beyond the basics in determining the effectiveness of their marketing. Read the whole story