Flagship Pepsi's "King's Court" features 201's "The X Factor" winner Melanie Amaro singing for a "royal court of rock," including "king" Elton John. Amaro … Read the whole story

The automaker is adding a sweepstakes element activated by a smartphone app to an ad that will air on the Super Bowl that extends … Read the whole story

A new study from the National Retail Federation reports that people plan to go a little crazy in the Land of Love this year … Read the whole story

The Super Bowl campaign includes a pre-game release of a 1-minute 50-second extended version of "Transactions," PR initiatives, search, seeding and paid media placements. … Read the whole story

Additionally, Krups is expanding this year's search to discover the best baristas throughout the country. Talented coffee-tenders are invited to showcase their skills in … Read the whole story

While managing platforms is problematic, managing people isn't easy, either, with 29% saying that hiring or retraining talent is a problem, and few think … Read the whole story

Ultimately, only about a quarter of consumers (23%) feel "very loyal" to their service providers, about the same amount (24%) who indicated they had … Read the whole story

Why is Deion Sanders smiling? Maybe it's because he's starring in two Super Bowl ads. Find out more in today's Super Bowl edition of … Read the whole story