Top of The News
by Thom Forbes
"Is it just like in the movie?" "Bloomberg's Businessweek" asks, then provides a gallery of "exclusive" pictures from inside Facebook headquarters that confirms that it's pretty much like what you've … Read the whole story
PACKAGED GOODS
by Karl Greenberg
The shaving division of Energizer Personal Care is mocking Gillette in a new campaign for its Hydro 5 shaver. The new ads, with football … Read the whole story
STRATEGY
by Aaron Baar
"There are a couple of brands that have done a good job doing that this year, specifically what Volkswagen has done. It creates hype … Read the whole story
FOOD
by Karlene Lukovitz
The humorous, 30-second spot, taglined "Power Up, People," portrays a pair of small-town policemen who "power up" each morning by eating belVita Biscuits for … Read the whole story
APPAREL
by Sarah Mahoney
Anne Connell, SVP/strategy for branding agency Hornall Anderson, explains how her team hatched the positioning for the Limited's Eloquii line, which launched late last … Read the whole story
HOSPITALITY
by Tanya Gazdik
Starwood Hotels & Resorts Worldwide is increasing the benefits available to members of its hotel loyalty program including 24-hour check-in. Read the whole story
TOURISM
by Karl Greenberg
The tourism marketing corporation is targeting couples with the newest iteration of the campaign, which runs through March. The GPTMC says data from its … Read the whole story
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by Nina Lentini
Veteran marketer and agency executive Mark Stewart, currently vice president global media at Kraft Foods, will leave the company as part of its ongoing … Read the whole story
by Nina Lentini
This man will help with a dilemma faced by many Super Bowl watchers: when to go to the bathroom. Offer good to Colorado residents … Read the whole story
COMMENTARY
by Zain Raj
Advertising during the Super Bowl is not the road to ritual building, but serves as a grand-scale reinforcement to existing brand rituals. Read the whole story