Marketing Daily
Thursday, February 2, 2012

Top of The News

Facebook Filing Offers A Peek At Its Success
by Thom Forbes

"Is it just like in the movie?" "Bloomberg's Businessweek" asks, then provides a gallery of "exclusive" pictures from inside Facebook headquarters that confirms that it's pretty much like what you've … Read the whole story

  • PACKAGED GOODS
    Schick Goes After Gillette With Hydro 5
    by Karl Greenberg

    The shaving division of Energizer Personal Care is mocking Gillette in a new campaign for its Hydro 5 shaver. The new ads, with football … Read the whole story

  • STRATEGY
    Leo Burnett Chief Strategy Officer Chats About Bowl
    by Aaron Baar

    "There are a couple of brands that have done a good job doing that this year, specifically what Volkswagen has done. It creates hype … Read the whole story

  • FOOD
    Kraft's BelVita Launch Kicks Off With Pre-Bowl Spot
    by Karlene Lukovitz

    The humorous, 30-second spot, taglined "Power Up, People," portrays a pair of small-town policemen who "power up" each morning by eating belVita Biscuits for … Read the whole story

  • APPAREL
    Q&A: The Limited Cozies Up To Plus-Size Women
    by Sarah Mahoney

    Anne Connell, SVP/strategy for branding agency Hornall Anderson, explains how her team hatched the positioning for the Limited's Eloquii line, which launched late last … Read the whole story

  • HOSPITALITY
    Starwood Offers New Loyalty Benefits
    by Tanya Gazdik

    Starwood Hotels & Resorts Worldwide is increasing the benefits available to members of its hotel loyalty program including 24-hour check-in. Read the whole story

  • TOURISM
    Philadelphia Story Continues With Winter Push
    by Karl Greenberg

    The tourism marketing corporation is targeting couples with the newest iteration of the campaign, which runs through March. The GPTMC says data from its … Read the whole story

  • Kraft Restructures Corporate Media; Stewart Out
    by Nina Lentini

    Veteran marketer and agency executive Mark Stewart, currently vice president global media at Kraft Foods, will leave the company as part of its ongoing … Read the whole story

  • Countdown to the Super Bowl
    by Nina Lentini

    This man will help with a dilemma faced by many Super Bowl watchers: when to go to the bathroom. Offer good to Colorado residents … Read the whole story

  • COMMENTARY
    The Super Bowl And Brand Rituals
    by Zain Raj

    Advertising during the Super Bowl is not the road to ritual building, but serves as a grand-scale reinforcement to existing brand rituals. Read the whole story