Marketing Daily
Friday, February 3, 2012
  • The New York Giants Boost Digital

    The team is doing a promotion called "Tolly Cam," in which defensive end Dave Tollefson shows clips taken during the team's flight to Indianapolis, … Read the whole story

  • New Year, New Mojo: Stores Sales Strengthen

    Kantar Retail says its index, which tracks some of the country's largest chains, rose a healthy 4.9% in January, stronger than last month's so-so … Read the whole story

  • Keep Up With MediaPost's Coverage

    Each Friday, a roundup of the most recent Super Bowl-related stories, right here! Read the whole story

  • Denny's Launches Hispanic-targeted Online Campaign

    The effort featuring two videos on the same, "Skillet Whisperer" theme: One a Spanish-language version featuring Hispanic actors; the other an English-language, general-market version … Read the whole story

  • Follow Some Hail Mary Tweets At #MPSuperAds

    Or tweet some yourself at Twitter hashtag #MPSuperAds Sunday before, during or after the kick-off of Super Bowl XLVI at 6:30 (ET) on NBC. … Read the whole story

  • Celebrity Ads Get Big Views Online

    There are not only a record number of advertisers showing their Super Bowl ads early, but there are a heck of a lot of … Read the whole story

  • Citgo Continues 'Fueling Good' Program

    Houston-based Citgo is awarding Florida-based Canine Castaways, Inc. with $5,000 in Citgo gift cards to help in the group's work educating area residents about … Read the whole story

  • Wireless Customer Service Gets A Workout

    According to J.D. Power and Associates' semi-annual 2012 Wireless Customer Care Performance study, people who own a 4G-enabled device contact their wireless service providers … Read the whole story

  • Coke Effort Encourages African-American Teens

    A Coca-Cola "Pay It Forward" contest tied into Black History Month is offering teens a chance to win "apprentice experiences" with "celebrity history-makers." Read the whole story

  • Countdown to the Super Bowl

    No one gets between this baby and his Doritos. This user-created ad is a finalist in Doritos' Crash the Super Bowl contest. Find out … Read the whole story

  • A Mudslide Is On Its Way

    Historically, the best predictor of a campaign's tone has been the closeness of the race, and few believe this will change when it's Republican … Read the whole story