Top of The News
by Thom Forbes
In this 30th year of watching the Super Bowl with as much of a professional interest in sales pitches as I have a personal interest in forward passes, all I … Read the whole story
RESEARCH
by Karlene Lukovitz
This week, "Marketing Daily" brings you exclusive coverage of the Brand Keys 2012 Customer Loyalty Engagement Index. This first installment focuses on highlights from … Read the whole story
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by The Editor
Apple (tablets) Apple (smartphones) Amazon (e-retailer) Kindle (e-reader) Facebook (social networks) Hyundai (automotive) Samsung (cell phones) Discover (credit cards) YouTube (video streaming) Google (search … Read the whole story
CAUSE-RELATED
by Sarah Mahoney
Just days after sparking one of the biggest brouhahas in social media, pink-ribbon pioneer Susan G. Komen Foundation issued an apology, and promised to … Read the whole story
AUTOMOTIVE
by Tanya Gazdik
When Super Bowl playes take the field on Feb. 5, Subaru owners and their four legged friends will hit the streets for the second … Read the whole story
RESTAURANTS
by Karlene Lukovitz
Restaurant operators who understand and leverage consumer trends, and offer the right incentives, will succeed at attracting new customers and increasing repeat business, the … Read the whole story
AUTOMOTIVE
by Karl Greenberg
BMW is launching the sixth generation of its 3 Series in part with six playful digital shorts, two of which will air during the … Read the whole story
RESEARCH
by Karl Greenberg
As the baseline is 100, Volkswagen, for example, has a SBAR score of 129 -- meaning a 29% lift in purchase likelihood for the … Read the whole story
COMMENTARY
by Chris Chariton
While having many choices can make it easier to maximize your marketing budget and have your company found during the customer buy cycle, it … Read the whole story