June 3 - 6, 2024
Tuesday, February 7, 2012
Top of The News
I'm not saying that there are folks who regret canceling their Netflix subscriptions entirely because of its perceived arrogance in raising its prices as much as it did last year. … Read the whole story
SUPER BOWLIn TiVo's Top 10 list of most-viewed Super Bowl ads, based on anonymous audience research data, Doritos grabbed two of the top three spots … Read the whole story
ELECTRONICSThis week, "Marketing Daily" brings you exclusive coverage of the Brand Keys 2012 Customer Loyalty Engagement Index. Each day, expect a full report on … Read the whole story
AUTOMOTIVELexus has a new ad campaign for the 2013 Lexus GS that is borne on the wings of what Lexus says is among its … Read the whole story
FOOD"Our consumers love the nostalgic aspect - it takes them back to their childhoods," says Tara Johnson, integrated marketing communications manager for General Mills, … Read the whole story
RESEARCHDoritos' murderous Great Dane came in second, followed by Bud Light's Rescue Dog, M&M's Ms. Brown and Skechers' Mr. Quiggly. (And, yes, that means … Read the whole story
AIRLINESThe sites use "smart" technology to personalize and simplify the customer experience, from the point of booking through the time of travel and even … Read the whole story
- COMMENTARY
There has been a lot of press recently surrounding retailers' struggles with "showrooming." For retailers to succeed, they must develop a new understanding of … Read the whole story
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Christopher Elliott - The Coca-Cola Company, Senior Director, End to End Connections & Media
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