Marketing Daily
Wednesday, February 8, 2012
  • Walmart Leaps Into Labeling Fray

    Walmart has taken the wraps off its "Great For You" healthy-food label, a move that is likely to add to the ongoing conflict among ... Read the whole story

  • Buick EAssist Mobile Games Tout MPG

    Buick is launching a series of games meant to make tracking miles-per-gallon stats a sport, or at least engaging. A suite of three games ... Read the whole story

  • For Abercrombie & Fitch, Buzz + Value = Loyalty

    This week, "Marketing Daily" brings you exclusive coverage of the Brand Keys 2012 Customer Loyalty Engagement Index. Each day, expect a full report on ... Read the whole story

  • Tic Tac Offers AR App Experiences

    The outdoor and print ads highlight facts about daily activities, such as "Most Americans spend 13 years of their lives watching TV" and "Eighty-four ... Read the whole story

  • Bud Light Enlists Weego To Continue Buzz

    Bud Light's Facebook page explains how "once just looking for an owner, (the canine star) hit the jackpot when a great owner who also ... Read the whole story

  • Goodyear Goes Mobile With New Site

    The Akron, Ohio-based company announced the introduction of a specific mobile site, allowing on-the-go tire shoppers increased accessibility to the information they need via ... Read the whole story

  • Lego Goes Social For Hero Factory Idea

    The project encourages Lego fans to produce a 30- to 90-second animated or animation/live action blend video that completes a story set up on ... Read the whole story