June 3 - 6, 2024
Monday, February 13, 2012
Top of The News
All the pre-Super Bowl hype this year was about how all the pre-game hype for Chrysler's two-minute Eminem spot last year was leading marketers to leak their spots early on … Read the whole story
AUTOMOTIVEThe program has an auto show focus that gives people a chance to test drive the hatchback virtually, before it goes on sale, and … Read the whole story
- COMMENTARY
The company has launched a major rebranding effort with a full overhaul of its merchandising strategy, and Forbes is already touting it as the … Read the whole story
RESEARCHAccording to Integer Group and M/A/R/C Research, 52% of shoppers ages 50-54 are purchasing health and beauty products online, while 29% have bought food … Read the whole story
Top 10 DMAs in which reside adults who agree with the statement, “On my vacations, I prefer traveling to places I’ve never been”: 1 … Read the whole story
TRAVELJetBlue has been the official airline of the Boston Red Sox since 2008. Last year, the airline announced an eight-year extension as the team's … Read the whole story
- AUTOMOTIVE
Jeremy Anwyl, president of Edmunds.com, says that while Chicago is not one of the top global shows for media and buzz like Detroit or … Read the whole story
- RESEARCH
A new study from Booz & Company indicates that many consumer goods companies are struggling to use shopper marketing practices to maximum advantage. The … Read the whole story
UPCOMING EVENTS
Brand Insider Summit CPG May 5 - 8, 2024
Virgin Hotel
Featuring top industry speakers including:
Andres Chumaceiro V - C.A. Ron Santa Teresa, Chief Operating Officer
Robyn DeFina - Sweet Loren’s, SVP of Marketing
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