Top of The News
by Thom Forbes
The analysts seem to like what they see when they crunch the numbers of Kellogg's deal yesterday to acquire Pringles from Procter & Gamble, but it has more to do … Read the whole story
BEVERAGES
by Karlene Lukovitz
Craft beer brewer Breckenridge Brewery of Colorado is extending its low-budget "Truth in Beervertising" TV campaign with two new spots parodying big-brand beer advertising. Read the whole story
AUTOMOTIVE
by Karl Greenberg
When it comes to vehicle dependability, Toyota's back on top -- but with little time for laurel resting: so is everyone else, it seems, … Read the whole story
RETAIL
by Sarah Mahoney
E-commerce is increasingly emerging as the primary language for most retailers, reports a new study from the National Retail Federation, with big investments in … Read the whole story
by Aaron Baar
Every dog owner knows their pet is "good." Purina Pro Plan, with a new marketing campaign, is giving them a chance to make their … Read the whole story
AUTOMOTIVE
by Karl Greenberg
The Brea, Calif.-based U.S. sales and marketing arm of the Japanese automaker has launched a new marketing campaign that aims to increase consideration of … Read the whole story
COMMENTARY
by Robin Hafitz
There has been plenty of coverage of how the ads played on the Super Bowl this past Sunday. After all, the "game" for Americans … Read the whole story