Marketing Daily
Thursday, February 16, 2012

Top of The News

P&G Kicks The Pringles Can To Kellogg
by Thom Forbes

The analysts seem to like what they see when they crunch the numbers of Kellogg's deal yesterday to acquire Pringles from Procter & Gamble, but it has more to do … Read the whole story

  • BEVERAGES
    Craft Brewer Presents 'Least Interesting Man'
    by Karlene Lukovitz

    Craft beer brewer Breckenridge Brewery of Colorado is extending its low-budget "Truth in Beervertising" TV campaign with two new spots parodying big-brand beer advertising. Read the whole story

  • AUTOMOTIVE
    Toyota Leads In Tight Durability Race
    by Karl Greenberg

    When it comes to vehicle dependability, Toyota's back on top -- but with little time for laurel resting: so is everyone else, it seems, … Read the whole story

  • RETAIL
    Study: Retailers Flock To Online Marketing
    by Sarah Mahoney

    E-commerce is increasingly emerging as the primary language for most retailers, reports a new study from the National Retail Federation, with big investments in … Read the whole story

  • Purina Tells Owners Pets Are 'Great'
    by Aaron Baar

    Every dog owner knows their pet is "good." Purina Pro Plan, with a new marketing campaign, is giving them a chance to make their … Read the whole story

  • AUTOMOTIVE
    Mitsubishi Meets Floods, Blizzards, Ice, Sleet
    by Karl Greenberg

    The Brea, Calif.-based U.S. sales and marketing arm of the Japanese automaker has launched a new marketing campaign that aims to increase consideration of … Read the whole story

  • COMMENTARY
    Ad Bowl: Going To The Dogs
    by Robin Hafitz

    There has been plenty of coverage of how the ads played on the Super Bowl this past Sunday. After all, the "game" for Americans … Read the whole story