Marketing Daily
Friday, February 17, 2012
  • Super Bowl Brands: Major Buzz Shifts Since Game

    Doritos, Chevrolet, Bud Light and Budweiser have seen the largest boosts in buzz/positive consumer perceptions from their Super Bowl ads in the days since … Read the whole story

  • ANA Video: Engagement Means Story Sharing

    Speaking at the 2012 ANA TV & Everything Video Forum in New York on Thursday, Adobe's Chris Robinson pointed out that viewers are becoming … Read the whole story

  • Arby's Rebounds With Engaging Multiscreen Ad Strategy

    Last year Arby's launched a new campaign as the "Good Mood Food" chain, to promote awareness that its comfort food was also wholesome and … Read the whole story

  • Shoot: Cameras Giving Way To Smartphones

    People are using their smartphones to take pictures more and more, but they're still looking toward single-use devices (such as digital SLRs and point-and-shoot … Read the whole story

  • At The ANA: Social TV Is 'New Media'

    People are no longer just watching television programs. They are talking about them online, often on branded social-media campaigns from program sponsors. Still, defining … Read the whole story

  • Enjoy Presidents Day

    Because of the national holiday on Feb. 20, Marketing Daily will not be published. Enjoy your time off, and we'll see you back here … Read the whole story

  • IBooks: A Powerful Presentation Tool

    This new digital publishing innovation -- which has been described as "the next chapter in learning" -- and its authoring tool will be a … Read the whole story