Marketing Daily
Wednesday, February 22, 2012
  • Harley-Davidson Follows The Passion

    Harley-Davidson's new Softail Slim motorcycle will have a starring role in the forthcoming Marvel Studios/Paramount film, "The Avengers," scheduled to premiere on May 4. Read the whole story

  • PR Secrets Revealed

    From a review of some recently published "secrets of PR," it seems there's not much new under the sun to be found among Google's ... Read the whole story

  • Home Depot Readies for Stronger Spring

    While the world's largest home-improvement retailer has been hammered by the seemingly endless softness in the real estate market, its fiscal fourth-quarter sales rose ... Read the whole story

  • Carbonite Encourages Planning For Loss

    In a minute-long commercial, a bride and groom on their wedding day are treated to ominous comments from strangers and loved ones that they're ... Read the whole story

  • Survey: Organics Purchasing Picking Up Again

    The number of Americans reporting that they purchase organics increased from 39.8% to 41.8% between January 2011 and January 2012, according to an annual ... Read the whole story

  • Affection Favors Southwest, Google, Dove

    In the ephemeral world of brand affection, which isn't necessarily reflected in sales volume, Southwest Airlines, Google and Dove are big winners. But there ... Read the whole story

  • JetBlue, Kaboom Partner For 12th Playground

    JetBlue Airways is inviting customers to vote on the next Kaboom playground location on the airline's Facebook page. Those who vote will be entered ... Read the whole story

  • Marketers Confront Ongoing Data, Metrics Challenges

    Marketers face collective challenges when deciding on data metrics, brand tracking and how to employ new technology. One problem is that marketers don't know ... Read the whole story