Top of The News
by Thom Forbes
I can see it coming: Whole Wheat Bran with Anchovies Bits. Salmon-Fortified Sports Elixir. Holy Mackerel Multi Grain Crackers with Sea Salt. Why not? Nanny Goat Cheese with Omega 3 … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Mercedes-Benz USA is using the national broadcast of the Academy Awards ceremony as a springboard for its new marketing campaign, "State of the Art." … Read the whole story
COMMENTARY
by Brandi Gil
Super Bowl viewers this year were hit with a huge dose of sex-charged commercials. One spot that caused a stir -- by Teleflora -- … Read the whole story
RESEARCH
by Karlene Lukovitz
U.S. advertising spending will grow 2.7%, to $152.1 billion, this year, forecasts Strategy Analytics. That represents significant improvement over last year's 0.6% U.S. growth. Read the whole story
RETAIL
by Sarah Mahoney
Some critics say the ads, from San Francisco-based Brandadvisors, are premature -- and may even drive business to competitors like Kohl's and Macy's before … Read the whole story
MOBILE
by Karl Greenberg
In the nick of time (given the explosion in mobile-device usage), the Interactive Advertising Bureau has formalized five new formats for mobile advertising. The … Read the whole story
FINANCIAL SERVICES
by Tanya Gazdik
Fees are the main reason customers shop for a new primary bank, according to the J.D. Power and Associates 2012 U.S. Bank Customer Switching … Read the whole story