Top of The News
by Thom Forbes
Hollywood is making headlines this week and even if the news is not all positive, the editors are at least spelling the names right. And if that drives ticket sales … Read the whole story
SPIRITS
by Karlene Lukovitz
The new 30-second spot shows a 20-something male first being exposed to the concept of the "angel's share" (the bourbon lost to evaporation as … Read the whole story
COMMENTARY
by Len Stein
With the hope of incorporating contemporary concepts of "engagement" and "relationship building," the Public Relations Society of America will crowdsource a new definition of … Read the whole story
COMMENTARY
by Karl Greenberg, Staff Writer
Nordstrom is going to sell "pre-owned" shoes. In an article in CNBC last week, branding consultant Robert Frankel says it hurts the brand because … Read the whole story
RESEARCH
by Sarah Mahoney
There's a growing reluctance among Millennials to ask for financial help from their families. Wendy Liebmann, CEO of WSL, tells Marketing Daily what's happening … Read the whole story
SPIRITS
by Aaron Baar
Jack Daniels, along with music act The Zac Brown Band, is looking to take consumers to "drinking school," though the lessons are less about … Read the whole story
FINANCIAL SERVICES
by Tanya Gazdik
It might be time for Geico to retire the gecko and the caveman. And Progressive may want to put the perky Flo out to … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Whether for repairs, upgrades or customization work, dealership service is a $78 billion market. But a new study suggests younger consumers are favoring quick-service … Read the whole story