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Edward D. Shirley, who departed Procter & Gamble as vice chairman of beauty & grooming last year, is taking the reins at Bacardi Ltd., the largest privately held spirits company … Read the whole story
PACKAGED GOODSThe outre condom brand (which is a for-profit venture, but with a philanthropic component) on Thursday launched a parody campaign, "Sluts Unite," whose motif … Read the whole story
- COMMENTARY
Compelling content is the currency that buys your customer's attention and affection long before they reach the stage of comparing features and benefits. Read the whole story
RETAILAs shoppers struggle to balance family budgets with the big jump in gas prices. "Marketing Daily" asked Stephen Wyss, a partner in BDO's retail … Read the whole story
TRAVEL"One of the most important benefits is our large suites that are specifically designed with separate spaces for eating, relaxing, working and sleeping. We … Read the whole story
ELECTRONICS"It's very similar to every other map that I've looked at when I've looked at the spread of new technology," says Bill Tancer of … Read the whole story
MILITARYThe campaign, which highlights the breadth of the Marine Corps mission both in military operations and in humanitarian assistance and disaster relief in places … Read the whole story
BEVERAGESThe campaign for Upstate Farms aims to differentiate its milk from non-local competitors by appealing to three growing and partially overlapping demographic segments of … Read the whole story
- AUTOMOTIVE
One of the more obvious big marketing spenders at SXSW was Chevy, which showcased its 4G LTE concept car in addition to an entire … Read the whole story
