Top of The News
by Thom Forbes
Facebook says that its revamped brand pages introduced late month, which offer advertisers "more capabilities to create splashy, media-rich pages" at no cost, are "off to a strong start," reports … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Toyota is doing something that few, if any, automakers have tried: the company is introducing its newest Prius car to Gen Y consumers by … Read the whole story
COMMENTARY
by Jonathan Gardner
Our world is becoming freer, with consumers increasingly on the move. As a result, marketers need to change up their game to make their … Read the whole story
RESEARCH
by Karlene Lukovitz
Among the 13,000+ TV ads assessed by Ace through consumer surveys and proprietary scoring methods since January 2009, Ace's database showed just 76 CEO-starring … Read the whole story
PACKAGED GOODS
by Tanya Gazdik
Half of respondents recall most, if not all, of the lyrics to the catchy tune. In addition, 81% of respondents claimed to have heard … Read the whole story
TECHNOLOGY
by Aaron Baar
"We've seen an increase in the amount of data, but we are not yet using it effectively," David Rogers, executive director of BRITE, Center … Read the whole story
RETAIL
by Sarah Mahoney
No matter how old a person is, getting a great deal on a good product is nice. But a new survey from Brodeur Partners … Read the whole story