Top of The News
by Thom Forbes
Perhaps the most comprehensible rationale proffered over the past few days for Kraft's decision to rename its global snack company Mondelez International, Inc. is that the domain name Mondelez.com was … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Also brand new is an ad campaign that will presage the arrival of the armada of new Nissan vehicles. The effort breaks on April … Read the whole story
COMMENTARY
by Russell Glass
Digital CMOs think about every hour they spend that's not targeted as diluted. Regardless of the channel, it's about understanding the "persona" -- and … Read the whole story
TECHNOLOGY
by Aaron Baar
Despite having the word "film" in its name, Fujifilm Holdings North America is looking to remind consumers and business leaders that the company is … Read the whole story
SPIRITS
by Karlene Lukovitz
The ultra-premium vodka brand will kick off its first official consumer campaign on April 1, premised on helping people "double-cross the mundane and frustrating … Read the whole story
RESEARCH
by Tanya Gazdik
Small businesses are increasingly using social media channels to connect with customers and grow their businesses, according to a Citibank survey. Read the whole story
RETAIL
by Sarah Mahoney
Macy's says it is rethinking the way it approaches Gen Y, and is announcing a new initiative to build its relationship with the Millennial … Read the whole story
RESEARCH
by Karl Greenberg
African-Americans rely heavily on online sources for brand information and 95% of the demographic does online research, at least some of the time before … Read the whole story