Marketing Daily
Friday, March 23, 2012
  • It's A Wrap! Nissan's Next Five

    Also brand new is an ad campaign that will presage the arrival of the armada of new Nissan vehicles. The effort breaks on April ... Read the whole story

  • The DNA Of The Digital CMO

    Digital CMOs think about every hour they spend that's not targeted as diluted. Regardless of the channel, it's about understanding the "persona" -- and ... Read the whole story

  • Fujifilm's First Brand Campaign Talks Tech

    Despite having the word "film" in its name, Fujifilm Holdings North America is looking to remind consumers and business leaders that the company is ... Read the whole story

  • Double Cross Vodka Assists April Fool's Tricksters

    The ultra-premium vodka brand will kick off its first official consumer campaign on April 1, premised on helping people "double-cross the mundane and frustrating ... Read the whole story

  • Social Media Drives Small Biz Growth

    Small businesses are increasingly using social media channels to connect with customers and grow their businesses, according to a Citibank survey. Read the whole story

  • Macy's Revamping Its Bid For Gen Y

    Macy's says it is rethinking the way it approaches Gen Y, and is announcing a new initiative to build its relationship with the Millennial ... Read the whole story

  • African-Americans: Web-, Smartphone-Centric

    African-Americans rely heavily on online sources for brand information and 95% of the demographic does online research, at least some of the time before ... Read the whole story