Marketing Daily
Monday, March 26, 2012
  • Duracell Powers Up Olympic Marketing

    For its first Olympic marketing promotion, Duracell is looking to leverage its signature coloring to "power" U.S. athletes at this summer's Olympic games. Through … Read the whole story

  • From Zero Moment of Truth To Empowerment

    Google's "zero moment of truth" -- when a consumer pauses to gather research from online or offline sources before ever reaching the store -- … Read the whole story

  • New Puristics Takes On Unilever and J&J

    There's a new player in the mass end of the natural skin-care products line, with Scerene Healthcare Products rolling out its Puristics line in … Read the whole story

  • Infiniti Goes For Acura With JX

    Infiniti is hoping to fill a gap in its product lineup and in the process, give the rough shoulder to Acura's MDX three-row luxury … Read the whole story

  • FarmVille Players Can Now Use Miracle-Gro

    Zynga research shows that eight out of 10 surveyed FarmVille players in the U.S. also enjoy gardening at home, and over three quarters of … Read the whole story

  • J.D. Power: Strong First Quarter For Autos

    We are closing in on the end of the first quarter and, at least from the auto industry perspective, it's looking a hell of … Read the whole story