Marketing Daily
Monday, March 26, 2012
  • PACKAGED GOODS
    Duracell Powers Up Olympic Marketing
    by Aaron Baar

    For its first Olympic marketing promotion, Duracell is looking to leverage its signature coloring to "power" U.S. athletes at this summer's Olympic games. Through … Read the whole story

  • COMMENTARY
    From Zero Moment of Truth To Empowerment
    by Chris Alexander

    Google's "zero moment of truth" -- when a consumer pauses to gather research from online or offline sources before ever reaching the store -- … Read the whole story

  • PACKAGED GOODS
    New Puristics Takes On Unilever and J&J
    by Sarah Mahoney

    There's a new player in the mass end of the natural skin-care products line, with Scerene Healthcare Products rolling out its Puristics line in … Read the whole story

  • AUTOMOTIVE
    Infiniti Goes For Acura With JX
    by Karl Greenberg

    Infiniti is hoping to fill a gap in its product lineup and in the process, give the rough shoulder to Acura's MDX three-row luxury … Read the whole story

  • PACKAGED GOODS
    FarmVille Players Can Now Use Miracle-Gro
    by Tanya Gazdik

    Zynga research shows that eight out of 10 surveyed FarmVille players in the U.S. also enjoy gardening at home, and over three quarters of … Read the whole story

  • AUTOMOTIVE
    J.D. Power: Strong First Quarter For Autos
    by Karl Greenberg

    We are closing in on the end of the first quarter and, at least from the auto industry perspective, it's looking a hell of … Read the whole story