The move is somewhat paradoxical -- since the campaign, via Y&R Chicago, has the larger purpose of changing consumers' perception that DieHard is only … Read the whole story

Fully 61% of people who frequently drink coffee at home (four or more times per week) report that they almost never visit quick-serve restaurants … Read the whole story

Corona Extra and Modelo Especial are launching national campaigns targeting the Hispanic market. The Corona Extra campaign is aimed at Hispanics ages 21-34. Modelo … Read the whole story

To demonstrated Family Link in situ, OnStar introduced the Kensington family, who showed how the new service does things like help subscribers locate their … Read the whole story

The campaign's heroes -- human detectives named Roadcross and Otherside ("Enforcers of Excellence") -- burst in on folks about to eat inferior chicken, flash … Read the whole story

ASICS, which launched its "Stop At Never" campaign during last fall's ING New York Marathon, is introducing the next phase, a video Web site … Read the whole story