RESEARCH
by Sarah Mahoney
"People get used to a level of service very quickly, so you're constantly shooting at a moving target," says Megan Burns, Forrester's principal customer … Read the whole story
COMMENTARY
by Heather McCormack
How can brands ensure that they are finding their target audience? Think outside of the Adwords box. Brand marketers need to provide a strong, … Read the whole story
AIRLINES
by Tanya Gazdik
Emirates is launching a campaign aimed at evolving the airline from a travel brand to a global lifestyle brand. With the tagline "Hello Tomorrow," … Read the whole story
SPORTS
by Karl Greenberg
The National Hockey League and Electronic Arts Inc. are partnering for a promotional campaign in which consumers' input will decide the cover of EA … Read the whole story
PACKAGED GOODS
by Aaron Baar
Kimberly Clark's Depend brand is launching an extensive marketing effort to get people to try their new "Real Fit" products, even if they don't … Read the whole story
FOOD AND BEVERAGES
by Karlene Lukovitz
Tyson Foods, Tabasco brand and Jose Cuervo's nonalcoholic margarita mix have teamed on a "Fiesta of Flavor" retail savings promotion that will kick off … Read the whole story
ENTERTAINMENT
by Aaron Baar
After finding itself at the center of a political controversy earlier this month, Ohio Art, maker of Etch A Sketch, has moved quickly to … Read the whole story
RETAIL
by Sarah Mahoney
Best Buy, which has been struggling with declining sales even as the world's appetite for electronics keeps increasing, says it plans to close 50 … Read the whole story
AUTOMOTIVE
by Karl Greenberg
For automakers, NCAA March Madness is a huge tentpole event. A new survey from YouGov BrandIndex suggests Toyota has enjoyed the largest boost in … Read the whole story