"People get used to a level of service very quickly, so you're constantly shooting at a moving target," says Megan Burns, Forrester's principal customer … Read the whole story

Emirates is launching a campaign aimed at evolving the airline from a travel brand to a global lifestyle brand. With the tagline "Hello Tomorrow," … Read the whole story

The National Hockey League and Electronic Arts Inc. are partnering for a promotional campaign in which consumers' input will decide the cover of EA … Read the whole story

Kimberly Clark's Depend brand is launching an extensive marketing effort to get people to try their new "Real Fit" products, even if they don't … Read the whole story

Tyson Foods, Tabasco brand and Jose Cuervo's nonalcoholic margarita mix have teamed on a "Fiesta of Flavor" retail savings promotion that will kick off … Read the whole story

After finding itself at the center of a political controversy earlier this month, Ohio Art, maker of Etch A Sketch, has moved quickly to … Read the whole story

Best Buy, which has been struggling with declining sales even as the world's appetite for electronics keeps increasing, says it plans to close 50 … Read the whole story

For automakers, NCAA March Madness is a huge tentpole event. A new survey from YouGov BrandIndex suggests Toyota has enjoyed the largest boost in … Read the whole story