June 3 - 6, 2024
Thursday, April 5, 2012
Top of The News
Consumers may be thinking Whole Foods but they are holding their noses, tightening their purse strings and cruising the aisles at Walmarts around the country, MSNBC's Alison Linn tells us … Read the whole story
AUTOMOTIVEMark Reuss, president of GM North America, said of the car, "It's a nameplate that goes back 50 years to 1958. It's Chevrolet's flagship, … Read the whole story
RETAILAmazon's practicality score is extra impressive -- not just for what it says about online shopping becoming mainstream, but that people find a virtual … Read the whole story
- COMMENTARY
The point of sale is the key consumer touchpoint for many brands that reflects the moment of truth in a consumer's purchasing process. The … Read the whole story
FOOD"This year has proved to be a real hotbed of activity for Easter chocolate [new product development]," observes Marcia Mogelonsky, director of insight for … Read the whole story
SPIRITSIf Le Mans race car drivers blocked your car to prevent you from driving after a night out on the town, odds are you'd … Read the whole story
AUTOMOTIVEIndeed, offbeat marketing is Mini Cooper's leitmotif. The brand has done everything from putting the car in sports bleachers during professional sporting events to … Read the whole story
TOURISMNew Orleans Tourism Marketing Corp.'s message will travel to New York to partner with the Broadway production of "A Streetcar Named Desire" in a … Read the whole story
Nike is milking its moment in the sports world spotlight, with fans and football players alike buzzing about its new National Football League uniforms, … Read the whole story
UPCOMING EVENTS
Brand Insider Summit CPG May 5 - 8, 2024
Virgin Hotel
Featuring top industry speakers including:
Andres Chumaceiro V - C.A. Ron Santa Teresa, Chief Operating Officer
Khara Hutchinson - Bayer, Head of Programmatic
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