Top of The News
by Thom Forbes
Back in the day, you could sell tons of food by convincing consumers in a mindless but compelling way that it was, as Armour did with its hot dogs, fun … Read the whole story
COMMENTARY
by Martha Bush
As data and tools begin to converge, more and more marketers are building their ability to measure these key performance indicators and use them … Read the whole story
PACKAGED GOODS
by Tanya Gazdik
Pampers feels it is important to recognize the 'cultural duality' Latino parents face -- celebrating the American experience, while preserving their cultural roots -- … Read the whole story
BEVERAGES
by Karlene Lukovitz
The campaign is encouraging consumers to try Pepsi Next at sampling events being held in 800 Walmart supercenters in 40 cities (the Facebook page … Read the whole story
RETAIL
by Sarah Mahoney
Overall, 47% of those in the survey agree that they are buying more online these days, up from 38% last year. And 65% say … Read the whole story
AUTOMOTIVE
by Karl Greenberg
The automaker, which was in "Thor" last summer, is now the official vehicle of the "The Avengers." Acura is cross-promoting the movie with a … Read the whole story
SPORTS
by Karl Greenberg
The firm's Sports Loyalty Index, which is intended to give professional sports teams fan loyalty rankings in their home and national markets, puts the … Read the whole story
RETAIL
by Sarah Mahoney
Nordstrom, for example, says its comparable-store sales jumped 8.6% in March, and at Saks, sales climbed 6.3%, fueled by a strong demand for women's … Read the whole story