November 20 - 23, 2024
Friday, April 6, 2012
Top of The News
Back in the day, you could sell tons of food by convincing consumers in a mindless but compelling way that it was, as Armour did with its hot dogs, fun … Read the whole story
- COMMENTARY
As data and tools begin to converge, more and more marketers are building their ability to measure these key performance indicators and use them … Read the whole story
PACKAGED GOODSPampers feels it is important to recognize the 'cultural duality' Latino parents face -- celebrating the American experience, while preserving their cultural roots -- … Read the whole story
BEVERAGESThe campaign is encouraging consumers to try Pepsi Next at sampling events being held in 800 Walmart supercenters in 40 cities (the Facebook page … Read the whole story
RETAILOverall, 47% of those in the survey agree that they are buying more online these days, up from 38% last year. And 65% say … Read the whole story
AUTOMOTIVEThe automaker, which was in "Thor" last summer, is now the official vehicle of the "The Avengers." Acura is cross-promoting the movie with a … Read the whole story
SPORTSThe firm's Sports Loyalty Index, which is intended to give professional sports teams fan loyalty rankings in their home and national markets, puts the … Read the whole story
RETAILNordstrom, for example, says its comparable-store sales jumped 8.6% in March, and at Saks, sales climbed 6.3%, fueled by a strong demand for women's … Read the whole story
UPCOMING EVENTS
Brand Insider Summit CPG November 17 - 20, 2024
Mar Monte Hotel
Featuring top industry speakers including:
Randee Keating - Newell Brands, Sr. Director of Consumer Insights
Erika Reed - General Mills, Manager - Consumer Data Strategy
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