November 20 - 23, 2024
Tuesday, April 10, 2012
Top of The News
Sherilyn (Sheri) S. McCoy, a trained scientist who has held a variety of positions at Johnson & Johnson including running marketing for skin-care brands such as Neutrogena, Aveeno and Lubriderm, … Read the whole story
MEDIA"Around the time of the tsunami, everyone was [posting] to Facebook and it felt so wrong when you were looking at these images, to … Read the whole story
- COMMENTARY
Marketers often believe that click-through rates and conversion rates are the most effective metrics for analyzing their return on investment for online advertising. Smart … Read the whole story
AUTOMOTIVEThis will be a critical year for Mazda as it focuses on its CX-5 compact crossover, the SkyActiv Technology under that car's hood and … Read the whole story
AUTOMOTIVEThe new Troy-Bilt effort makes music-ID app Shazam the bridge between the TV and the mobile web to promote two newly launched Troy-Bilt yard … Read the whole story
SPIRITS2011 was a healthy year for spirits overall, the Technomic data show. Total spirits volume grew 3.5%, while volume among the top 250-selling brands … Read the whole story
PACKAGED GOODSThe Easter season might be over, but Peep marshmallow treats have become a year-round delicacy. And it's not just the little chicks that are … Read the whole story
UPCOMING EVENTS
Brand Insider Summit CPG November 17 - 20, 2024
Mar Monte Hotel
Featuring top industry speakers including:
Erika Reed - General Mills, Manager - Consumer Data Strategy
Randee Keating - Newell Brands, Sr. Director of Consumer Insights
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