Marketing Daily
Tuesday, April 10, 2012

Top of The News

Avon Calls On J&J's McCoy To Rebuild Brand
by Thom Forbes

Sherilyn (Sheri) S. McCoy, a trained scientist who has held a variety of positions at Johnson & Johnson including running marketing for skin-care brands such as Neutrogena, Aveeno and Lubriderm, … Read the whole story

  • MEDIA
    Agency Comes Up With 'I Care' Button For Social Media
    by Aaron Baar

    "Around the time of the tsunami, everyone was [posting] to Facebook and it felt so wrong when you were looking at these images, to … Read the whole story

  • COMMENTARY
    Conversions, Not Clicks, Key To Display Ads
    by Russell Glass

    Marketers often believe that click-through rates and conversion rates are the most effective metrics for analyzing their return on investment for online advertising. Smart … Read the whole story

  • AUTOMOTIVE
    Mazda's O'Sullivan Talks (One-Stop) Shop
    by Karl Greenberg

    This will be a critical year for Mazda as it focuses on its CX-5 compact crossover, the SkyActiv Technology under that car's hood and … Read the whole story

  • AUTOMOTIVE
    Troy-Bilt Goes Multi-Screen With Shazam
    by Karl Greenberg

    The new Troy-Bilt effort makes music-ID app Shazam the bridge between the TV and the mobile web to promote two newly launched Troy-Bilt yard … Read the whole story

  • SPIRITS
    Skinnygirl Leads Spirits In Volume % Growth
    by Karlene Lukovitz

    2011 was a healthy year for spirits overall, the Technomic data show. Total spirits volume grew 3.5%, while volume among the top 250-selling brands … Read the whole story

  • PACKAGED GOODS
    Two New 'Peepster' Cars Join Roadshow
    by Tanya Gazdik

    The Easter season might be over, but Peep marshmallow treats have become a year-round delicacy. And it's not just the little chicks that are … Read the whole story