Marketing Daily
Tuesday, April 10, 2012
  • Agency Comes Up With 'I Care' Button For Social Media

    "Around the time of the tsunami, everyone was [posting] to Facebook and it felt so wrong when you were looking at these images, to ... Read the whole story

  • Conversions, Not Clicks, Key To Display Ads

    Marketers often believe that click-through rates and conversion rates are the most effective metrics for analyzing their return on investment for online advertising. Smart ... Read the whole story

  • Mazda's O'Sullivan Talks (One-Stop) Shop

    This will be a critical year for Mazda as it focuses on its CX-5 compact crossover, the SkyActiv Technology under that car's hood and ... Read the whole story

  • Troy-Bilt Goes Multi-Screen With Shazam

    The new Troy-Bilt effort makes music-ID app Shazam the bridge between the TV and the mobile web to promote two newly launched Troy-Bilt yard ... Read the whole story

  • Skinnygirl Leads Spirits In Volume % Growth

    2011 was a healthy year for spirits overall, the Technomic data show. Total spirits volume grew 3.5%, while volume among the top 250-selling brands ... Read the whole story

  • Two New 'Peepster' Cars Join Roadshow

    The Easter season might be over, but Peep marshmallow treats have become a year-round delicacy. And it's not just the little chicks that are ... Read the whole story