Ninety-two percent of respondents in 56 different countries said they trusted word-of-mouth recommendations from their friends and family above all other forms of communication. … Read the whole story

The campaign seeks to convey the New Zealand wine label's "history of innovative thinking, pushing boundaries and challenging routine" by combining "whimsical" imagery, vibrant … Read the whole story

The creative exercise (so to speak), part of a new campaign via Campbell Mithun, demonstrates a new technology the company is using on its … Read the whole story

The Partnership at Drugfree.org is partnering with Mallinckrodt, the pharmaceutical business of Covidien, Cardinal Heath and PhRMA, for a week-long public awareness campaign. Read the whole story

Of the third who said higher fuel prices would actually cause them to change their vehicle replacement choice, they qualified that by saying it … Read the whole story