Marketing Daily
Thursday, April 12, 2012
  • Denny's Builds On Success Of Gen Y-Targeted Videos

    Naturally, viewers of the Denny's videos are given tools to readily share them on Facebook and Twitter (as well as by email, if there ... Read the whole story

  • Making Digital Video Ads Work

    Video solutions must bring together the best of television and digital to create a targeted, relevant, measurable, brand-safe advertising experience. Marketers must also better ... Read the whole story

  • Philips Norelco Celebrates Playoff Beards

    To further the promotion, the company has enlisted former hockey All-Stars Jeremy Roenick and Mike Modano to "face off" in some sort of beard ... Read the whole story

  • Farmers Insurance Debuts 'Avengers' Creative

    Farmers Insurance is launching a new campaign featuring its partnership with Marvel's "The Avengers." Read the whole story

  • Brooks Reaches Out To Happy Runners

    For 10 years now, Brooks Sports has positioned itself as the shoe for Happy Runners, and in its new campaign, it's using whimsical new ... Read the whole story

  • Multiscreen Viewing Up, Ad Reception Mixed

    While traditional 'lean-back' TV may be strong among U.S. viewers, a growing number of consumers have interest in -- or have already adopted -- ... Read the whole story