Marketing Daily
Thursday, April 12, 2012
  • Denny's Builds On Success Of Gen Y-Targeted Videos

    Naturally, viewers of the Denny's videos are given tools to readily share them on Facebook and Twitter (as well as by email, if there … Read the whole story

  • Making Digital Video Ads Work

    Video solutions must bring together the best of television and digital to create a targeted, relevant, measurable, brand-safe advertising experience. Marketers must also better … Read the whole story

  • Philips Norelco Celebrates Playoff Beards

    To further the promotion, the company has enlisted former hockey All-Stars Jeremy Roenick and Mike Modano to "face off" in some sort of beard … Read the whole story

  • Farmers Insurance Debuts 'Avengers' Creative

    Farmers Insurance is launching a new campaign featuring its partnership with Marvel's "The Avengers." Read the whole story

  • Brooks Reaches Out To Happy Runners

    For 10 years now, Brooks Sports has positioned itself as the shoe for Happy Runners, and in its new campaign, it's using whimsical new … Read the whole story

  • Multiscreen Viewing Up, Ad Reception Mixed

    While traditional 'lean-back' TV may be strong among U.S. viewers, a growing number of consumers have interest in -- or have already adopted -- … Read the whole story