Marketing Daily
Friday, April 13, 2012

Top of The News

The Unsinkable H.M.S. Marketing
by Thom Forbes

Walter Lord's slim, gripping A Night To Remember was a staple on many high school reading lists a generation (or so) ago and it provided about all I ever thought … Read the whole story

  • BEVERAGES
    Dr Pepper Ties In With 'Marvel's The Avengers'
    by Karlene Lukovitz

    Dr Pepper has partnered with Marvel Entertainment for a multiplatform campaign centered around a series of eight collectible cans featuring superhero characters from "Marvel's … Read the whole story

  • COMMENTARY
    Measurement-Driven Marketer
    by Ken Beaulieu, Op-Ed Contributor

    Paul Matsen, chief marketing officer at Cleveland Clinic, a highly rated non-profit academic medical center, recently answered a few questions in advance of his … Read the whole story

  • RETAIL
    L.L. Bean Encourages: Discover Something
    by Sarah Mahoney

    As part of the campaign, consumers can share their own outdoor inspirations on a microsite, uploading their discovery video, and enter a Get Outfitted … Read the whole story

  • TECHNOLOGY
    Q&A: Samsung's Ralph Santana On Olympic Genome
    by Aaron Baar

    The app mines a user's public information on Facebook and matches it with information from Olympic athletes and hopefuls to draw a map of … Read the whole story

  • HOSPITALITY
    Crowne Plaza Tees Up Golfer Rickie Fowler In Campaign
    by Tanya Gazdik

    "Golf courses have a storied history as informal meeting places, which aligns well with Crowne Plaza's focus on providing a better meetings experience for … Read the whole story

  • FINANCIAL SERVICES
    AmEx Tops Financial Category In Social Media
    by Mark Walsh

    In a new study by Corporate insight, nearly 90% of the financial firms studied were found to now have a social media presence of … Read the whole story